scope
Redesign the entire brand of an existing company of the student's choice.
Redesign the entire brand of an existing company of the student's choice.
process
Deer Park’s current logo has a dated appearance with heavy fonts and dark colors that lack the sense of freshness 100% spring water should communicate. The company cares about the environment and has a strong sustainability campaign, but this is not heavily reflected in their products’ current packaging. In redesigning the brand identity, a new, brighter color palette was selected and the company's commitment to sustainability was highlighted, all while maintaining the brand's historic and easily recognizable deer silhouette.
Deer Park’s current logo has a dated appearance with heavy fonts and dark colors that lack the sense of freshness 100% spring water should communicate. The company cares about the environment and has a strong sustainability campaign, but this is not heavily reflected in their products’ current packaging. In redesigning the brand identity, a new, brighter color palette was selected and the company's commitment to sustainability was highlighted, all while maintaining the brand's historic and easily recognizable deer silhouette.
ROLE
Research, identity redesign, advertising design.
Research, identity redesign, advertising design.
software
Adobe InDesign, Adobe Photoshop, Adobe Illustrator.
Adobe InDesign, Adobe Photoshop, Adobe Illustrator.
stationery
packaging
social media ad
web site DESIGN
